Odd is designed as a quarterly printed magazine for men interested in art, fashion, photography and lifestyle in general, and interested in learning about new countries, new cities and new places through all those disciplines, covering their cultural needs. Thus, Odd borns from two main ideas. The first of them is to work as a travel guide, featuring in each issue one country as concept. This way, always within the aesthetic universe of the magazine, everything shown in than issue will be from that country. Working with artists, models, photographers… born and raised in the country. The other main idea is to promote “word to mouth” by giving the chance to people from that country, famous or anonymous, to tell their own personal recommendations, making it possible to leans new and hidden things from those places.